FASHION FAIR is a wholly-owned subsidiary of Johnson Publishing Company, LLC and was created for women of color by the late Eunice W. Johnson, the creator of the Ebony Fashion Fair Show. As a pioneering businesswoman, Johnson took the risk that most major cosmetic companies refused to take by entering the untapped market of makeup for women of colour.
Eunice Johnson at work
The journey to becoming the largest Black-owned cosmetics company in the world began when Johnson noticed models, in the Ebony Fashion Fair Show were mixing foundations to create the right blend to match their hues. Initially she approached existing cosmetics companies and urged them to create a line to meet the specific needs of women of color. Unfortunately, this request was met with great resistance.
Mrs. Johnson and her late husband John H. Johnson, publisher of Ebony and Jet magazine, went to a private lab that developed formulas out of the mixtures the models created. After successfully applying this makeup on the models in the fashion show, the Johnsons produced The Capsule Collection, a mail-order package in 1969. Based on the overwhelming response, it was clear there was a demand for a Black cosmetics line.
Fashion Fair Cosmetics was born in 1973, named after the fashion show that inspired it. With its feminine pink packaging and a wide range of shades, Fashion Fair Cosmetics was strategically marketed in high-end department stores. The line continued to expand by introducing skin care, fragrance and hair care products that addressed Black women's needs.
Eunice with Linda Johnson Rice at one of Fashion Fair’s first stores
Linda Johnson Rice
A trusted brand by many, Fashion Fair Cosmetics can be found in fine stores across the United States as well as in Canada, United Kingdom, Middle East, Africa and the Caribbean.
To the movement makers, creative ones and those who are not afraid of using a little elbow grease – we are looking for you. Though we are almost 45 years old, we still have an entrepreneurial feel which gives you the opportunity to have your voice heard. We love beauty, but for us it is abot more than lipstick. We are committed to every brown woman feeling free to express her definition of beauty and embody being unapologetically bold, and unabashedly beautiful.
We foster a culture where the individual matters, and is acknowledged for their contribution. We hire for attitude and skill. Enthusiasm, creativity and initiative are highly valued.